The Shortlist of Higher Ed Enrollment Marketing Partners Universities Trust

The Shortlist of Higher Ed Enrollment Marketing Partners Universities Trust

Universities face a new reality: traditional list buys are yielding less every year. In 2019, only 0.131% of purchased names enrolled, and recent analyses show a 67% funnel drop—roughly 43 enrollments per 100,000 names—underscoring the urgency to rebuild demand and conversion with owned channels and precision targeting (see Inside Higher Ed’s trends analysis). Enrollment marketing aligns audience research, media, messaging, and admissions operations to move prospects from awareness to application and enrollment with measurable ROI. It spans CRM-driven personalization, email/SMS, web UX, events, and attribution models that connect campaign touchpoints to enrolled students.